Are you a retention expert who thrives on building customer loyalty, boosting engagement, and driving sustainable growth?

At CrucialPoint, we’re on a mission to help ecommerce brands scale with powerful retention strategies—and we’re looking for a Retention Marketing Manager to elevate our clients’ customer lifecycle marketing programs. This isn’t just an executional role—it’s a strategic, high-impact position where you’ll shape the retention programs for some of the most exciting ecommerce brands out there.

What You’ll Do

As our Retention Marketing Manager, you’ll lead the development and optimization of lifecycle marketing programs. Your day-to-day will include:

• Creating and executing comprehensive email marketing strategies that drive engagement, loyalty, and revenue.
• Managing and optimizing automated email flows, SMS campaigns, and signup forms to maximize retention and customer lifetime value (LTV).
• Analyzing key metrics (repurchase rates, engagement, list growth) and delivering data-driven recommendations for growth.
• Collaborating closely with clients to translate business goals into actionable retention strategies.
• Troubleshooting and optimizing technical setups across enterprise ESPs like Braze, SFMC, Iterable, and Klaviyo.
• Conducting regular audits to ensure flawless campaign delivery and platform performance.
• Staying ahead of industry trends, privacy regulations, and best practices to continuously evolve client programs.

What Success Looks Like

• Increased customer retention rates and boosted lifetime value for client accounts.
• Flawless execution of data-driven, high-performing email and SMS campaigns.
• Strong client relationships built on trust, collaboration, and outstanding results.
• Continuous innovation in strategies, leading to measurable performance improvements.

What You Bring

• 3+ years managing or heavily involved in retention marketing for B2C ecommerce brands.
• Expertise in Email, SMS, Push, and/or Loyalty marketing programs.
• Hands-on experience with enterprise-level ESPs like Braze, SFMC, Iterable, or Klaviyo (or similar platforms).
• Solid understanding of HTML/CSS for email design tweaks.
• Strong analytical skills with a focus on using data to drive strategy and improvements.
• Excellent client communication and relationship management skills.
• A proactive, ownership-driven mindset with the ability to work independently and remotely.
• Previous experience with larger brands or enterprise-level ecommerce businesses is a strong plus.

Why Join CrucialPoint?

CrucialPoint is a full-service retention marketing agency built for ecommerce brands ready to scale. We focus on Email, SMS, Push, Loyalty, and Lifecycle strategies that grow customer value and drive sustainable success.

We’re a team of marketers, creatives, and strategists who believe in results, ownership, and moving fast. If you’re passionate about retention, thrive on making an impact, and are ready to work with some of the best brands in the industry—this is the place for you.

Sound like a fit? Apply now and help shape the future of ecommerce retention marketing.